Jue. Sep 28th, 2023
    Worksport Aims to Revolutionize the Electric Pickup Market with Long-Term Supply Agreement

    Worksport, a leading tonneau cover manufacturer, has announced a significant long-term supply agreement with a well-established automotive aftermarket reseller in the U.S. This partnership is expected to generate approximately $16 million in annual sales for Worksport’s hard-folding and soft-folding covers. To meet the demands of this substantial order, Worksport plans to expand its existing facility by adding three more assembly lines and investing in robotics and automation.

    The CEO of Worksport emphasizes the company’s commitment to being a cleantech innovator in the sector. Worksport has already partnered with Hyundai Motor Company to develop customized prototypes of solar-powered tonneau covers and a remote battery system for the Hyundai Santa Cruz. This collaboration highlights Hyundai’s recognition of Worksport’s value in the electric pickup market.

    In other related news, Tesla is reportedly on the verge of revolutionizing EV manufacturing with a technological breakthrough that allows for the die casting of almost the entire underbody of an EV in one piece. This advancement could greatly simplify the manufacturing process and give Tesla a competitive advantage.

    While companies like Worksport and Tesla continue to make significant strides in the electric pickup market, traditional automakers such as Ford, General Motors, and Stellantis are facing challenges, including a strike by the United Auto Workers. These challenges may further benefit companies like Tesla that are at the forefront of EV innovation.

    The substantial order received by Worksport and Tesla’s technological breakthrough demonstrate the ongoing advancements in the electric pickup space. As competition intensifies, companies are pushing the boundaries of innovation to meet the growing demands of the market.